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Core activities -> Sustainable packaging
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Root Innovation

Tracy Sutton set up Root in 2013, living her purpose of improving the world through responsible packaging design. Today, she works on a wide range of projects developing bespoke packaging for consumer and lifestyle products from both global and domestic brands.

Root’s tried and tested approach, ‘Design For Life’, excels by getting to the root of the business need, rapidly understanding the core challenges and opportunities, and creating solutions informed by consumer and industry insights.

A regular speaker at international conferences and a respected commentator in the national and trade media, Tracy is a high-profile industry expert at the forefront of innovative and sustainable packaging design.
Media Evolution City | Stora Varvsgatan 6a |SE-211 19 Malmö, Sweden | | | Phone +46 40 611 96 91 • Hitta hit